BRAND QUEST
BRAND STRATEGY AND INNOVATION ADVISORS

WE WORK WITH PASSIONATE ENTREPRENEURS TO ACCELERATE

A DURABLE MOVE FROM START-UP TO SCALE-UP

Moving to Scale-up, to the « unicorn » stage, is critical to secure the endurance of the company.

It implies reaching an on-going profitability level, a clear business model and stability in the core organisation.

A recurrent obstacle to solid constant growth is the lack of high level resources and in-house experts on each of the key functions to navigate in a crowded market, setting the right strategy and gates for the company evolution.

SERVICES

MARKET & POSITIONING

Positioning and competitive assessment

Market and Consumer Trends

Innovation Safari & Workshop

Marketing Seminar

BRAND STRATEGY

Marketing Concept Evaluation

3-5 Years Strategy assessment & Drivers

Market intelligence SWOT mapping

Team capabilities & expertise

BRANDING & INNOVATION

Branding, Communication and CSR plan assessment and opportunities

Innovation plan evaluation

Product portfolio Health & Coherence check

Market and cross-category benchmark

ABOUT US

We are a lean and agile structure, able to reflect the company needs and metamorphosing accordingly to deliver appropriate marketing solutions for moving effectively from a start-up stage to a scale-up one.

We do offer critical executive marketing experience.

Our deep understanding of the consumers and market trends, solid consumer-centric business approach and a compelling brand proposition translate into a sharp marketing and innovation strategy.

Each proposition is unique to the company true DNA and mission.

Experts in major CPG and Food markets, with a key expertise in Prestige, Cosmetic and Fragrances.

The expertise of the founder Sandra Picciarelli combines the industry and retailer’s perspectives and needs.

We count as well on a pool of external experts in various domains, from digital to consumer insights, design and visual branding.

OUR CLIENTS SAY

Irena, founder @ Rena Roots

"Sandra has a deep understanding of consumers and market trends. What sets Brand Quest apart is the ability to be hands-on and offer advice that is immediately translated into actions. We approached Sandra when we were finalizing our branding and packaging - her advice proved to be consumer-centric and translated into sharp, solid actions for our growth "

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